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Shaping the future of freight management with AI-driven analytics

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Executive Summary

MultiFreight, an innovator in the field of international freight management software since its establishment in 1973, has seen significant growth in recent years. This success has been driven by a continuous effort to modernise its platform and address the complexities of the rapidly changing logistics industry. Their unwavering commitment to innovation and adaptability has not only fuelled their growth, but has also positioned them as a leader in the ever-evolving landscape of freight management solutions.

MultiFreight chose inmydata as it's analytics partner in 2020, with the aim of introducing a white-labelled analytics platform for its customers.

Background

As MultiFreight continued to expand and receive acclaim for its cutting-edge software solutions, the surge in demand for personalized reports from their growing clientele presented a significant cost for their development team. Meanwhile, inmydata emerged as a pioneer in AI-driven analytics, offering a distinctive platform that empowered users to explore their data independently, diminishing the need for traditional IT assistance.

This juxtaposition of MultiFreight's proficiency in logistics software and inmydata's innovative analytics approach laid the foundation for a successful partnership aimed at meeting the evolving demands of the industry.

Partnership Goals

The main objective of the collaboration between MultiFreight and inmydata was to seamlessly merge the advanced analytics features of inmydata with MultiFreight’s logistics software, ultimately providing a white-labelled analytics module to enhance the MultiFreight logistics suite. This integration aimed to:

  • Reduce the workload on MultiFreight’s development team regarding report generation.
  • Empower MultiFreight’s customers with the ability to independently explore and utilize their data.
  • Enhance the overall value of MultiFreight’s logistics application by offering advanced analytics as part of their solution.

Implementation

Delivering Mulifreight's new analytics module, soon to be branded MultiAnalytics, involved several key steps:

  • Technical Integration: Facilitating smooth data flow between MultiFreight’s software and inmydata’s analytics platform, allowing for automatic and timely loading of transactional data into the analytics tool.
  • User Interface Adaptation: Delivering and customizing a dedicated instance of the inmydata web application to seamlessly align with the established user experience of MultiFreight's logistics platform.
  • Configuration Tools: Facilitating essential configuration tools that enable MultiFreight to effortlessly establish and customize new tenants for each customer.

Results and Benefits

Today, MultiAnalytics effortlessly provides state-of-the-art AI-driven analytics derived from MultiFreight's complex logistics data to a network of over 50 freight companies.

Benefits For MultiFreight:

  • Reduced Development Pressure: The partnership has significantly relieved the MultiFreight development team from the increasing demands for custom reports.
  • Enhanced Product Offering: By integrating inmydata’s analytics, MultiFreight has enriched its logistics application, making it more competitive and appealing to potential and existing customers.

"inmydata has freed our development team from the ever-growing demand for reports. Our customers now have the freedom to explore, understand, and use their own data as they see fit, without the need for handcrafted reports from our developers."

Ian Taylor, Managing Director, Multifreight

Benefits For MultiFreight’s Customers:

  • Empowered Data Exploration: Customers now have the freedom to explore and understand their data independently, enabling them to make informed decisions based on real-time insights.
  • Reduced Dependency on IT: The need for IT intervention in report generation has been substantially reduced, allowing for a more efficient use of resources and faster decision-making processes.
  • Improved Customer Service: Several of MultiFreight's major clients have seamlessly incorporated the MultiAnalytics platform into their websites, enabling their customers to track the progress of their freight bookings in real-time.

"The robust reporting tools have empowered strategic decision making, making MultiFreight an indespensable asset for our team and company"

David Milne, Managing Director, KC Group Shipping

Conclusion

In summary, the dynamic collaboration between MultiFreight and inmydata showcases the immense impact of teamwork in the tech-infused logistics realm. By seamlessly integrating inmydata's state-of-the-art analytics with MultiFreight's well-established logistics software, this partnership not only alleviates the development challenges faced by MultiFreight but also transforms how freight companies harness data for strategic decision-making. The birth of MultiAnalytics signifies a pivotal moment in the quest for more user-friendly, intuitive, and data-centric logistics management.

This partnership embodies a unified vision for innovation, customer empowerment, and industry leadership, establishing a new standard for the future of freight management solutions. Looking ahead, the fusion of logistics expertise and advanced analytics will continue to drive efficiencies, elevate user experiences, and foster growth in the ever-evolving global marketplace. MultiFreight and inmydata's collaboration not only tackles present obstacles but also charts a course for the next wave of innovations in freight management, ensuring their clients remain at the forefront of a swiftly changing world.

To find out more about MultiFreight and their international freight management software solutions, visit https://multifrieght.com.

multifreight

Visit our website to find out more about inmydata. If you're interested in a quick demo, simply submit your email address below and we'll be in touch. 

 
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